Simpler, better color palettes


A while back, I updated BriteCore’s color palette to use a range of gray colors that looked a little closer to our brand’s turquoise blue. Before this, our gray colors were simple codes like #dddddd, and #eeeeee. Easy to remember and enter, but not very related to our brand and action color.

How did I find a new range of grays to use? I opened up dev tools, and played with color picker to find something lighter, more muted, and yet still with a hint of blue. From there, I adjusted to get a sampling of gray colors to use throughout the app.

HSL to the rescue

What I came up with never felt quite right, and a few weeks ago, I realized I went about this all wrong. That’s when I read this piece Color in UI Design: A (Practical) Framework.

Be sure to check out the article. It advocated using the Hue, Saturation and Lightness (HSL) as a better way for picking color palettes. With this approach, you leave the hue the same as your main color, but tweak the saturation and lightness.

Using that approach, I was able to tone down the saturation of my main color a bit, and then adjust the brightness to get a range of gray tones.

Our new gray tones are derived from the primary action's hue

In the wild

We just released this new set of colors into BriteCore. Overall, it’s a pretty subtle change, but it gives the app a more cohesive look, and I really like how easy it is to tweak colors written in HSL versus RGB or hex codes.

Quick note about sketch

If there is a downside to this approach, it has to be if you are using Sketch. For some reason, the Sketch app uses the Hue, Saturation, Brightness model (HSB, also called HSV), which sounds similar, but produces pretty different results given the same input. This makes it a pain to setup these colors in sketch, as you have to convert them first.